New business is the lifeblood of any public relations agency and business development (how to secure more work from existing clients) is the low hanging fruit of new business. In this PRIA webinar, business advisor and trainer, Amanda Little talks about:
- Harnessing the account management cycle
- Setting targets/forecasting
- Getting it right from the start (great programs/accurate budget scoping)
- Developing and expanding client relationships
- Pitching in additional ideas
- Gathering and using client feedback.
To listing to the podcast click here.