Account Management Accelerator

Why should you attend this workshop?

To build your career in pr you need more than great technical skills, you need to be able to manage clients, money and people. This three day intensive, highly interactive workshop gives you the essential account management skills you need to move to the next level.

What you will learn:

1. Harnessing the account management cycle

Best practice account management
Harnessing the cycle to retain and grow clients

2.  Strategic thinking, programming & results

Understanding business strategy
Taking the brief
Balancing strategy and creative
Measurement methods and options

3. Agency economics & budgeting for profit

How agencies make money
Scoping budgets and negotiating fees
Talking about money and managing over-servicing

4. Account planning & time management

Planning to ensure KPIs are met
Managing own time and prioritising team

5. Building client relationships

Managing client expectations
Expanding the client-consultancy relationship

6. Understanding my behaviour style – DiSC profile*

What my DiSC style tells me about my working style
Understanding the relationship dimension side of consulting
How to adapt personal behaviour style to work with others
* A full Management DiSC profile report is included in the workshop fee

7. Leading and managing people

Delegation vs supervision
Motivating and developing the team
Dealing with conflict, encouraging collaboration

8. Growing business & pitching

Securing ongoing business
Pitching for new business
Presenting to win

What past attendees have said about Amanda’s training:

“Fantastic workshop – great presentation with engaging activities throughout” SAE Melbourne

“The workshop was wonderful. It was everything I wanted to learn” SAE Adelaide

Who should attend:

-Agency professionals with two to three years’ experience
-PR & marketing graduates starting their career
-PR pros who want to shift into agency