The essential client management skills revolve around successfully managing the Client Service Cycle.  In this one day course attendees learn through a series of case studies, lecture and interactive group work.  Topics include:

1. Harnessing the account management cycle

Best practice account management
Harnessing the cycle to retain and grow clients

2.  Strategic thinking, programming & results

Understanding business strategy
Taking the brief
Balancing strategy and creative
Measurement methods and options

3. Agency economics & budgeting for profit

How agencies make money

Scoping budgets and negotiating fees
Talking about money and managing over-servicing

4. Account planning & time management

Planning to ensure KPIs are met
Managing own time and prioritising team

5. Building client relationships

Managing client expectations
Expanding the client-consultancy relationship