New business is the lifeblood of any public relations agency. In the current tough economic environment having a strategic and vigorous new business plan is more important than ever.
The Kick Start New Business Planning Workshop on has been designed especially for senior managers in consultancies or agency owners.
In this course attendees will learn:
- Implications of the current business environment for consultancy new business planning and drives
- How to forecast for new business
- New business from existing clients
- Your company’s elevator pitch
- Marketing and lead generation tactics
- Qualifying new business opportunities
- Developing a pitch strategy
- How can we win this business? Why might we lose?
- Pitch process and planning
- Developing new business proposals
- How to plan a winning new business presentation
- Drawing up a new business plan for 2013
Participants will come out of the workshop with a 90 new business plan for their team.